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  • Writer's pictureRobert Adelson

Forming a Competing Company to Take 100% Ownership of the Business You Built

The bold self-help response when your employer reneges on promise of shared ownership

Two weeks ago yesterday, on Sunday February 19, 2023, CEOWorld magazine published an article I wrote on “Forming a competing company to take 100% ownership of the business you built”

This new article is designed for designed for CEOs, COOs, C-level and senior executives, who were brought aboard a company by the owner or owners of the company to fill the need specific knowledge or capabilities, to retain or develop new business, to exploit a perceived opportunity, or to otherwise develop and execute a business turnaround for the business. To take on this assignment to join the owner’s company as CEO or other senior position, the executive was recruited with the owner’s offer of significant equity and shared ownership, to thus enable the executive to have a significant stake in the value he or she was bringing to the business and its owner. Yet, once your job was done or largely done, the owner moved the goal posts on you or has otherwise reneged on the promise made of significant equity on which you relied to take the position.

In this case, where you have done your job, met expectations and delivered value as expected, and the owner now changes the rules and denies you the equity you earned, this article suggests to you a self-help strategy to make you whole for what the owner has denied you, and maybe even more equity than you were first promised (serves the double-dealing owner right!).

My article discusses this self-help strategy covering these topics –

  • What are the right circumstances to take, for yourself, the ownership you were promised?

  • What are the constraints and circumstances that would limit such corrective self-help action on your part?

  • How do you go about setting up shop, to create your own company in head-to-head competition with your former company and its owner?

  • Is this self-help strategy the right choice for you?

As part of the discussion on forming your own company, my article offers important cautions and tips for those who would wish to take this advice and form their own competing business. These important cautions and tips, are also drawn from lessons learned and experience gained from my past CEO and C-level executive client representations in this field.

At the end of the article, I conclude by stating that if you have essentially built a business, with production, marketing and sales, and the owner has chosen not to fulfill his or her promises to you of shared ownership, this article suggests to you a road map for self-help. With the right executive employment counsel advising you, you may well be able to take charge. For many who have done just that, it has proven to be professionally and financially rewarding. Whichever course you take, best of luck to you!

This was my 40th article published in CEOWORLD since 2016. Previously, the editor advised that I can use “Featured in the CEOWORLD magazine” and the CEOWORLD “Logo” on my website and add CEOWORLD magazine in my LinkedIn profile’s “Experience Section” as an “Opinion Columnist.” and authority in the field.

On its own initiative, CEOWORLD magazine created on their website a library of Robert Adelson published articles. You can peruse this library and/or read as many of my 40 published articles as you wish. See

With more than 12.4+ million-page views, CEOWORLD magazine is the world’s leading business magazine written strictly for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide.

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